This was a final project for a Multimedia Writing & Production course at The American University in Cairo. We were tasked to create a hypothetical public service campaign and create our own brand identity and social media posts to promote the campaign.
The purpose of this campaign is to spread awareness about Trap-Neuter-Return, also described as Trap-Neuter-Release (TNR) according to Animal Rescue League of Iowa (ARL), the largest non-profit animal shelter in Iowa, “means altering, vaccinating, ear-tipping, and returning healthy community cats to the areas where they’ve already been living and thriving – therefore preventing more generations or other species from moving in” (ARL). This campaign’s objective is to promote the use of TNR on Egypt’s dogs instead of piling them all in shelters where they should be on the streets, their home. Shelters are not the best idea for dogs because of the lack of resources, and they also overflow with animals, which causes a lack of attention to dogs with urgent medical needs.
The Logo
Facebook Post
Instagram Post
Tagged Story 1
Tagged Story 2